CHAPTER 1 – Conception

Our Fertile Minds


This chapter explores:

• Why does a writer decide to publish?

• How do writers conceive the idea for a book?

• What emotional, spiritual, and physical challenges does a writer face when they get published?

• What is ghostwriting?

• What are the different types of editing?

• Who are you to write a book?

• Do you need a writing coach?

• How do you find a publisher?

• What's in a name?

And provides:

• Definition of "platform"

• Examples of author branding and merchandising – how authors make themselves unforgettable